I read “Guerrilla Marketing in 30 Days”, written by Jay Conrad Levinson and Al Lautenslager. Rather than write a review. I uploaded my notes.

I read “A History of Advertising”, written by Henry Sampson in 1874 and there were some useful notions that have carried through the years and remain applicable in today’s world of Social Media.

One way to learn any subject is to try and model success. Find people who you believe are successful, deconstruct their methods, adapt them and apply them to your situation. But ‘Success’ in marketing is to evaluate. What is Success? With marketing this can be hard: how do you know they are successful are they ‘popular’ or are they converting ‘Success’ in marketing is hard enough to evaluate anyway. External Evaluation With social media we have more ability to evaluate externally than in other places like blogs etc.

I just added an email into my swipe folder as a reminder of something not to do. Do not make the content of your email a thumbnail of a pdf with a link to the pdf.

A description of our Text To Image tool, for easily creating images for Instagram, Twitter and other social media sites.

I have recently been using the Instagram application functionality i.e. uploading images and writing posts. From my Desktop browser, rather than mobile app. In this post I’ll show you how to do that.