If I was giving companies advice on where to host marketing videos I wouldn’t suggest YouTube as the main host.
I’m evaluating my own consultancy web presence with a harder view i.e. if I was consulting on marketing to this person what would I tell them.
And… to be honest, I’m less than happy with my new perspective - I have so much work to do to amend my public presence.
But, it needs to be done.
First up - Vimeo.
Vimeo has a free plan that allows 500 MB a week of storage and 5GB in total videos stored. At about 140MB for a 10 minute video, that equates to about 3 videos per week and 35 videos. Which is actually pretty good for a free service.
I imagine that I could probably host all my current and future consultancy marketing videos on a free plan.
It also means:
- ad free videos
- no ‘recommend these other random people’ to spoil your up-sell marketing buzz
The next plan up, above free provides 5GB uploads a week - with a maximum of 250GB in a year. For only £5 a month.
That’s a pretty good deal.
The killer feature of this plan is that you can:
- password protect videos
- domain restrict videos
Which means you can share videos to your clients without having to release them public or unlisted on YouTube.
It also means that you can:
- engage in marketing campaigns with more than 3 videos a week
- more easily host videos for Patreon or membership sites
Do you take video seriously as part of your marketing?
I do take video seriously as part of my marketing.
I try to monetise on YouTube, but I don’t really want to monetise my marketing videos since they are sent out via my newsletters and embedded on my site.
But if I use Vimeo:
- I can upload the video to Vimeo for embedding, follower sharing (newsletter & membership site) and gain a nice clean ad-free, brand specific experience.
- I can upload to YouTube for organic reach, including ads to monetise off traffic that are in an awareness or learning stage, but not yet in ‘buying’ relationship.
- I can still use the automated transcription service to allow me to more easily create subtitles and transcriptions.
- I have two cloud backup services for the mp4 and for streaming
- I gain more SEO and back links to my landing pages
- If YouTube ever decide my video is not appropriate - I still have it on Vimeo
It also makes it easier because I don’t have to consciously think, every time I upload a marketing video to YouTube “no monetisation, no notifications, etc.”
- [x] use Vimeo for all my marketing videos
I’ve started uploading my marketing videos to Vimeo, and I’ll embed the Vimeo version on my site, newsletters and Patreon (when I start it).
And I’ll still add them to YouTube, but I feel no guilt in adding ‘infomercials’ with ads, because different people are watching them.
As soon as I start a Patreon I’ll update my plan so I can domain restrict the video viewing.