Taking advantage of a Twitter tactic I have noticed more people using - multi line tweets.
I’ve noticed a trend in Twitter use that I find interesting.
- less images
- more white space
- spread across multiple lines
People seem to be using the 240 character limit to create mini blog posts.
Multi line tweets have a number of advantages:
- you can add lists
- hashtags and links at the bottom seem natural
- no need to create images
- easy to read
- faster to create
- fill more space in the feed and catch the eye
- white space doesn’t add much to character use count.
I have also found that by writing multi-line tweets they are easier to repurpose as a blog post. Or from a blog post.
i.e. each of the ‘line divided’ sections fits into a Tweet, allow me to repurpose or create this post as a TweetStorm.
Multi line tweets seem to allow an easy way of using certain templates:
- problem, experience, solution
- beginning, middle, end
- question, answer, call to action
- list title, multipart list, question to trigger engagement
These formats don’t seem forced, and are easy to read.
I’m experimenting with multi-line tweets.
But I’m trying to avoid ‘motivational’ tweets and instead use them for:
- catching attention
- holding attention
- copy flow that leads to a call to action
I formatted this blog post where each of the sections could be used as a multi line tweet.
Simple, but effective.
Have you experimented with multi line tweets?