Taking advantage of a Twitter tactic I have noticed more people using - multi line tweets.

I’ve noticed a trend in Twitter use that I find interesting.

• less images
• more white space
• spread across multiple lines

People seem to be using the 240 character limit to create mini blog posts.

Multi line tweets have a number of advantages:

• you can add lists
• hashtags and links at the bottom seem natural
• no need to create images
• easy to read
• faster to create
• fill more space in the feed and catch the eye
• white space doesn’t add much to character use count.

I have also found that by writing multi-line tweets they are easier to repurpose as a blog post. Or from a blog post.

i.e. each of the ’line divided’ sections fits into a Tweet, allow me to repurpose or create this post as a TweetStorm.

Multi line tweets seem to allow an easy way of using certain templates:

• problem, experience, solution
• beginning, middle, end
• question, answer, call to action
• list title, multipart list, question to trigger engagement

These formats don’t seem forced, and are easy to read.

I’m experimenting with multi-line tweets.

But I’m trying to avoid ‘motivational’ tweets and instead use them for:

• catching attention
• holding attention
• copy flow that leads to a call to action

I formatted this blog post where each of the sections could be used as a multi line tweet.

Simple, but effective.

Have you experimented with multi line tweets?